Goal-setting templates

Our first project was a set of PDF templates designed to help dancers stay consistent with their goals using the WHAT–WHY–HOW method.

It was a good starting point, but the concept was honestly too simple for what dancers needed. Still, these templates introduced us to dancers we've continued working with ever since. That community ended up being one of the most valuable parts of the whole thing.

The dance season planner

We wanted to make it easier for dancers to organize dance, school, and everything else going on in their lives in one place. So we made a physical planner built around the way dancers actually spend their time.

We sold 250 copies to individual dancers and studios, with some studios bulk-buying planners for their dancers. It was a meaningful way to get the product into the community and meet more dancers along the way.

We're not planning to bring the planner back, but it helped us learn what dancers value in the tools they use every day.

DanceVibes app

The app was our attempt to bring the original goal-setting experience onto a phone. The idea was simple: make it more convenient for dancers to track their goals and progress without needing a PDF.

But we didn't get the traction we needed, and the app itself was still too basic. Making something digital didn't automatically make it more useful.

The biggest takeaway? Dancers wanted more ways to take notes, track progress, and organize their dance lives. We needed to understand the problem more deeply instead of just making another version of the same idea.

DanceVibes Journal

The journal took a different approach. Rather than creating a product for everyone to buy, we made it for select studios and dance content creators we'd partnered with.

The goal was to connect with new dancers, build relationships, and put something tangible into the hands of people who care about the future of dance.

Not every product has to become a permanent part of the lineup. Sometimes, the value is in the people you meet and the relationships you build along the way.

danZING

This is where everything we've learned starts coming together. danZING is built for competitive dancers and competitive dance teams that are tired of keeping everything organized across group chats, emails, and scattered files.

Calendars, corrections, routine files, event details, and more belong in one place. The goal is to make dance life easier to manage, so dancers and teachers can spend less time chasing information and more time doing what they came to do.

We're building danZING around actual dancer and studio feedback, not just what we think a dance app should look like. It's our next step toward making dance technology genuinely useful.